3 Proven Methods to Gathering real customer reviews is one of the main methods of building trust and attracting new customers. In the article, we’ll elaborate on three methods that can help you become more effective at collecting reviews.
You can get all of these set up for you here
1. QR Code Review Cards for In-Person Requests
Turn in-person interactions into positive reviews with QR code review cards. Here’s how it works
Generate a QR code that links directly to your review profiles, like Google Business and Yelp.
Print professional cards with your QR code on them
Request pleased customers scan and leave a review immediately following service
Place QR codes strategically in your business location or just carry one with you .
Pro tip: Keep QR code cards at your register or service desk for easy access or in your self .
2. Automated Email Review Invitations
With the help of email automation software like MailerLite, automate your review collection process in the following way:
- Send your custom review request template
- Insert customer name and email address
- Configure automatic follow-up emails to unopened requests
- Analyze the response rate and optimize timing based on the findings
3. Mass Review Campaign for Past Customers
Run targeted campaigns in order to get reviews from your current customer base:
- Export your customer list to a mail service provider (MailerLite, Mailchimp)
- Segment your list based on recent interactions
- Create attractive review request templates
- Choose between email or SMS campaigns
- Track and measure success of campaigns
Best Practices for Success
- Time your requests appropriately – usually within 24-48 hours of service
- Personalize your messages
- Make leaving a review as easy as possible
- Thank your customers for having left reviews
- Respond professionally to all feedback
Tools You’ll Need
- QR code generator
- Email marketing platform-MailerLite, Mailchimp
- Customer database
- Review monitoring tool
Conclusion
By implementing all three of the above methods, you will see a constant creation of genuine customer reviews. Just remember to be consistent and not to violate any rules of a particular platform when asking for a review.
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